Dignity and diversity
Respect for human rights and challenging ableism and all forms of discrimination.
Hello, we are ISJ
People at the center.
Rights as our path.
Instituto Salve Jorge de Inclusão Social is being established in Mauá to promote inclusion, citizenship and autonomy.
Institute being established
A mission that
begins in real life.
To promote social inclusion, accessibility, autonomy and the defense of rights, strengthening family and community ties.
ISJ's proposal brings together initiatives in social assistance, education, culture, sports, health promotion and community development. People with disabilities, neurodivergent people and their families are the permanent core of this mission.
The institute is being established. Its work will be organized around the purposes set out in the bylaws, the available structure and partnerships.
Who we want
to build for.
Our priority communities include people with disabilities, neurodivergent people, people with reduced mobility, family members, caregivers and support networks.
The bylaws also provide for activities for people, families and communities experiencing vulnerability or social risk. The diversity of these communities broadens our work while keeping inclusion as its central focus.
Taking part also
means deciding.
The autonomy and leadership of the people served are among the institute's principles. Building inclusion means listening, respecting choices and recognizing different support needs.
What guides our development
Principles for every decision.
Autonomy and participation
Valuing people's choices, community life and leadership.
Accessibility and equity
A commitment to removing barriers and providing opportunities that consider different needs.
Transparency and care
Responsible management, accountability, privacy protection and respect for people's life stories.
An institution with no purpose of distributing profits
The bylaws provide for an association with non-economic purposes, with all resources applied to its social objectives. Formalization is underway.
Inclusion is built
through participation.
Share ISJ's purpose and help more people discover this story.
The origin of this work
Jorge.
The beginning of our story.
The Instituto Salve Jorge project was inspired by Jorge. His name and drawings are part of its beginnings, shaping a project that aims to bring inclusion, autonomy and rights into community life.
That is why choosing the brand begins with his art: an axolotl, a flower and a ladybug. Each proposal preserves the lines and colours of Jorge's drawings and includes two versions, with the full name and the initials ISJ. The community helps choose the design that will represent the institute.
A little about Jorge
Jorge is the inspiration for ISJ and the creator of the drawings behind the three brand proposals. He has been part of the project from the beginning, through the institute's name and his creativity. The illustration on this page was created from his photos, showing his wheelchair and noise-reduction earmuffs.
Inspired by these beginnings, ISJ is being established in Mauá to support people with disabilities, neurodivergent people and their families. Its vision is a community where everyone can exercise their rights, make choices and participate with the support they need.
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